Turn your Google Ad Grant into a reliable engine for donors, volunteers, and mission growth.
A selective, subsidized launch path designed to help nonprofits properly establish their Google Ad Grant before transitioning into ongoing stewardship.
A structured entry point into AdTik’s stewardship model.
The Impact Fellowship is used when a structured launch phase is the most effective way to begin working together.
It sits inside AdTik’s broader Google Ad Grants stewardship model and provides a focused starting point before ongoing monthly management.
For organizations early in their journey—or those unsure whether their current setup is working as it should—this creates a clear, stable way to move forward without guesswork.
Learn how AdTik’s stewardship model works. See the Homepage
Most Google Ad Grants fail from structural issues—not lack of effort.
Google Ad Grants provides eligible nonprofits with up to $10,000/month in free search advertising. But most organizations experience:
- traffic without meaningful action
- unclear campaign performance
- compliance instability over time
- lack of connection between ads and mission outcomes
The issue is rarely effort. It is structure.
Most organizations reach this point after trying to make the grant work on their own—only to realize the system behind it was never fully established.
Why most Google Ad Grants underperform.
Structural misalignment
Campaigns are not designed around meaningful outcomes like donations, volunteer sign-ups, or mission engagement.
Missing conversion tracking
Clicks are tracked, but real-world impact is not.
Limited ongoing optimization
Many accounts are set up once, then left without meaningful refinement.
The AdTik Impact Fellowship.
The Impact Fellowship is a selective 90-day engagement used when a structured launch approach is appropriate. It is designed to:
- establish a clean and compliant campaign foundation
- implement proper conversion tracking
- align campaigns with mission outcomes
- prepare the account for ongoing stewardship
It is not required for every organization—it is introduced when it is the most effective starting path.
A deliberate sequence from kickoff to ongoing stewardship.
Establish current state. Review existing setup, goals, and structural gaps before any work begins.
Campaign architecture, compliance-aligned setup, and conversion tracking implementation.
Keyword and messaging alignment. Early optimization cycles based on real performance signals.
System is stable and performing. Move into ongoing month-to-month management.
Most organizations don’t need more effort—they need a clean system from the beginning so results can build in the right direction.
Why the Fellowship exists.
Most nonprofits don’t struggle because they lack capability. They struggle because the early phase of Google Ad Grants management creates pressure:
- uncertainty about whether things are set up correctly
- concern about wasting limited time or budget attention
- confusion around what “good performance” actually looks like
- hesitation to commit before seeing proof the system works
The result is often delay—not because the mission isn’t ready, but because the path forward doesn’t feel stable yet.
That delay is where most inefficiency happens—not from lack of potential, but from not having a clear system in place early on.
The Impact Fellowship exists to remove that uncertainty.
It allows AdTik to step in early, build the foundation correctly, and reduce the pressure of committing to long-term stewardship before the system is properly established.
This creates a clearer starting point: the system is built correctly, early performance is stabilized, and decisions about ongoing stewardship happen with confidence, not guesswork.
What happens after the Fellowship.
Organizations transition into ongoing month-to-month Google Ad Grants stewardship with AdTik. This includes:
- ongoing optimization
- compliance oversight
- performance improvements
- scaling what is working
There are no long-term contracts. Continuation is based on ongoing value.
When organizations transition into ongoing stewardship, they move into one of three management tiers. Explore management tiers
Who this is designed for—and who it isn’t.
A strong fit if your organization:
- →has or is applying for a Google Ad Grant
- →wants measurable outcomes, not just traffic
- →needs a structured foundation before scaling
- →is ready for ongoing stewardship after setup
Not designed for organizations seeking:
- ×one-time setup only
- ×passive “set-and-forget” management
- ×general marketing services
- ×short-term optimization without continuity
A selective approach.
We work with a limited number of organizations at a time to ensure proper focus during the foundational phase of each engagement.
This is not a volume-based onboarding process—each organization is evaluated to ensure the Fellowship is the right starting point and that we can create meaningful impact together.
This allows us to be deliberate in how each system is built—and ensures that early-stage decisions are done correctly the first time.
Start with a 10-minute eligibility conversation.
If you’re at the point where you’re trying to determine whether your Google Ad Grant is set up correctly—or what the right starting path looks like—the simplest next step is a short conversation.
Most organizations are at this exact stage when they reach out, and clarity tends to come quickly once the situation is reviewed together.
- Understand what your organization is trying to achieve with your Google Ad Grant
- Clarify your current stage and where support would create the most impact
- Determine whether ongoing stewardship is the right fit
- And, when appropriate, whether the Impact Fellowship is the best way to begin