Impact Fellowship

Turn Your Google Ad Grant Into a Reliable Engine for Donors, Volunteers, and Mission Growth

Making Your Cause Click.

A selective, subsidized 90-day launch path designed to help nonprofits properly structure their Google Ad Grant before transitioning into ongoing stewardship.

Book a 10-Minute Eligibility Conversation →

No obligation. Just clarity.

Apply for the Impact Fellowship →

Complete our short 3-step application.

The Stewardship Model

A structured entry point into AdTik's Google Ad Grants system.

The Impact Fellowship is used when a structured launch phase is the most effective way to begin working with a nonprofit organization.

It sits inside AdTik's broader Google Ad Grants stewardship model and provides a focused 90-day foundation before ongoing monthly management.

For organizations early in their journey—or those unsure whether their current Google Ad Grant setup is working correctly—this creates a clear, stable starting point without guesswork.

AdTik's broader Google Ad Grants stewardship model is described on the homepage.

See the AdTik Homepage →

Ready to apply? Submit a short fellowship application to be considered — it takes about 5 minutes.

Apply for the Impact Fellowship →

Diagram showing the AdTik onboarding journey from structured launch to ongoing stewardship

The Problem

Most Google Ad Grants Fail From Structural Issues—Not Lack of Effort

Google Ad Grants provides eligible nonprofits with up to $10,000/month in free Google Search advertising.

But most organizations experience:

traffic without meaningful action
unclear campaign performance
compliance instability over time
lack of connection between ads and mission outcomes

The issue is rarely effort.

It is structure.

Most organizations reach this point after attempting to manage the grant internally—only to realize the system behind it was never fully built.

The Cause

Why Most Google Ad Grants Underperform

Structural Misalignment

Campaigns are not designed around meaningful outcomes like:

donations
volunteer sign-ups
service requests
mission engagement

Missing Conversion Tracking

Clicks are tracked, but real-world outcomes are not properly measured or attributed.

Limited Ongoing Optimization

Many accounts are set up once and then left without continuous refinement, testing, or improvement.

The Solution

The AdTik Impact Fellowship

The Impact Fellowship is a selective 90-day engagement used when a structured launch approach is the right starting point.

It is designed to:

establish a clean, compliant campaign foundation
implement proper conversion tracking
align campaigns with mission outcomes
stabilize early performance signals
prepare the account for ongoing stewardship

It is not required for every organization. It is introduced when it is the most effective way to begin.

The Roadmap

90-Day Fellowship Structure

A deliberate sequence from kickoff to ongoing stewardship.

Visual roadmap of the AdTik Impact Fellowship 90-day structure

Day 01

Kickoff & Diagnostic

Establish current state, review existing Google Ad Grant setup, identify structural gaps, and define objectives before implementation begins.

Day 30

Foundation & Build

Campaign architecture, compliance-aligned structure, and conversion tracking implementation.

Day 60

Refine & Optimize

Keyword alignment, messaging refinement, and early performance optimization based on real data signals.

Day 90

Transition to Stewardship

The system is stabilized and performing. The organization transitions into ongoing month-to-month Google Ad Grant stewardship.

Most organizations don't need more effort—they need a clean system from the beginning so performance can build in the right direction.

Why It Exists

Why the Fellowship Exists

Most nonprofits don't struggle because they lack capability.

They struggle because the early phase of Google Ad Grants creates uncertainty that delays action.

Common challenges in this stage:

uncertainty about whether setup is correct
concern about wasting time or resources
unclear definition of "good performance"
hesitation to commit without proof of outcomes

The result is often delay—not from lack of intent, but from lack of clarity in the system. That delay is where most inefficiency occurs.

The Purpose

The Fellowship's Purpose

The Impact Fellowship exists to remove early-stage uncertainty.

It allows AdTik to:

build the foundation correctly from the start
stabilize early performance signals
reduce structural inefficiencies
eliminate guesswork in early decisions

This creates a clearer progression:

system is built correctly
performance becomes measurable
decisions about ongoing stewardship are made with clarity, not uncertainty

Application

Impact Fellowship Application

The Impact Fellowship is a selective, high-focus engagement.

Because we work with a limited number of organizations to ensure foundational integrity, we require a brief fellowship application to confirm mission alignment and operational readiness.

Graphic representing the AdTik Impact Fellowship readiness assessment process

Your application helps us determine:

Your current Google Ad Grant infrastructure
Your capacity for internal project coordination
Your strategic goals for mission outcomes

Apply for AdTik's Impact Fellowship Program

Step 1 of 3

Organization Eligibility

Legal Name of Organization

EIN (Employer Identification Number)

Format: 12-3456789

Organization Website

Current Annual Operating Budget (USD)

Current Google Ad Grant Status

Step 1 of 3

About You

First Name

Last Name

Your Email Address

Your Relationship to the Organization

Taking the time to complete this application is the first step in determining if our structured 90-day launch approach is the most effective path for your organization.

After the Fellowship

What Happens After the Fellowship

Organizations transition into ongoing month-to-month Google Ad Grants stewardship with AdTik.

This includes:

ongoing optimization
compliance oversight
performance improvements
scaling what is working

There are no long-term contracts. Continuation is based on ongoing value.

When organizations transition into ongoing stewardship, they move into one of three management tiers:

Explore Management Tiers →

Fit & Scope

Who This Is Designed For—and Who It Isn't

A strong fit if your organization:

has or is applying for a Google Ad Grant
wants measurable outcomes, not just traffic
needs a structured foundation before scaling
is ready for ongoing stewardship after setup

Not designed for organizations seeking:

one-time setup only
passive "set-and-forget" management
general marketing services
short-term optimization without continuity

Our Approach

A Selective Approach

We work with a limited number of organizations at a time to ensure proper focus during the foundational phase of each engagement.

This is not a high-volume onboarding process.

Each organization is evaluated to ensure the Fellowship is the right starting path and that meaningful outcomes can be achieved.

This allows us to be deliberate in how each system is built—and ensures early-stage decisions are made correctly the first time.

Get Started

Start With a 10-Minute Eligibility Conversation

Most organizations reach this stage when they are trying to determine:

whether their Google Ad Grant is set up correctly
what is working and what is not
what the right next step should be
whether ongoing stewardship is necessary
or whether a structured launch phase is appropriate

This conversation is designed to create clarity—not pressure. We'll help you understand your current stage, identify structural gaps, and determine the most sensible next step.